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Research papers
The karmic circle
What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani
Company: KANTAR TNS Malaysia
March 20, 2011
Research papers
The new shopper journey touchpoints
Great change is now unfolding in the retail sector, with social media and mobile commerce driving whole new opportunities for the businesses involved in retail. With great innovation, however, comes great uncertainty. Many businesses are struggling...
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Author: Danielle Pinnington
March 1, 2011
Research papers
The language of love in social media
Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media.The person sitting next to you on the bus or train or plane, is probably checking their wall on Facebook for the...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Eileen Campbell, Cécile Conaré, Rob Hernandez
Company: KANTAR TNS Malaysia
November 18, 2010
Research papers
Reach, medienreichweite, cobertura or couverture?
New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems have not kept pace with such changes. However, Out of...
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Daniel Cuende
Company: Cuende Infometrics
October 21, 2010
Research papers
New market research
New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010
Research papers
A small rock holds back a great wave
This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Judith Passingham
Company: KANTAR TNS Malaysia
September 15, 2010
Research papers
What online behavior reveals about digital culture
Digital culture has an increasingly visible impact on culture in general. Despite this, no vetted process exists for understanding digital culture or applying it to the development of marketing assets. For the past two years, the authors experimented...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Ellen Bird, Christian Kugel
Company: VivaKi
September 15, 2010
Research papers
Bloggers as research partners
This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Josephine Hansom, Nick Buckley, Alison Palmer
Company: GfK
October 29, 2009
Research papers
